El hoy CEO de Apple le da una entrevista al editor del Gerard Baker, acerca del futuro de Apple, si quieres seguir la entrevista mira el Live Blog del WSJ a través de su página web,presionando el siguiente enlace, o viendo las declaraciones resumidas por el sitio The Verge acá abajo.
Thanks so much for following along, and for all your nice tweets. This is my favorite part of what I do. And I will be BACK on Wednesday with beloved Verge character / tech personality Steve Ballmer. Join us!
So, look for an Alibaba partnership with Apple, sounds like!
“If we can find some areas of common space, I love it. I love partnering with people like that.”
Asking about potential Alibaba / Alipay partnership with Apple. “We’re going to talk about getting married later this week,” Cook says “We love to partner with people who are wicked smart, with flexible teams, who are product-based, who push us, and we push them. … Jack has a company that’s exactly like that.”
“Where we go in the future, we’ll talk about later,” Cook says. Presumably after The Event
But basically, Apple can help you track your fitness and stuff.
He does say: Apple not getting into cancer research
According to magazine profiles, Tim Cook’s take on personal health is eating lots of energy bars
The question is “what is your take on personal health” which is barely even a question
FINAL QUESTION and it’s not “when is the event”
My feeling: there’s a terrifying event coming up that’s going to change the world, maybe you can make do with 64GB of MP3s.
Tim Cook says most people don’t need that much storage and he’s sorry.
Guy has more songs than will fit on any iDevice.
Next question is about iTunes and how he manages his growing library.
Guys anybody know when this is happening? My Hotmail password is really easy to guess and I’ve been meaning to change it
OK so basically Tim Cook just prophesied an incredibly terrifying event and we don’t know when it’s going to happen.
Question is about privacy. And it is incomprehensible. Basically, when are people going to realize some people are using our data for bad things, man?????? Tim Cook: “When something major happens.” Then “everybody wakes up and says ‘oh my god’ and they make a change. What that event is, I don’t know. But I’m pretty convinced it’s going to happen. It’s just a matter of what and when it occurs.”
And we’re already moving on to questions. Where will questioners put their wood?
“We’re designing Fort Knox. I think users want that.” <– maybe not 100 percent accurate transcript but pretty sure I heard him say that.
Guys, stop leaving your keys under the damn mats
“If you design something where the key is under the mat, the bad guy can get that too.”
Law enforcement doesn’t like it. “I look at that and say if law enforcement wants something, they should go to the user and get it. It’s not for me to do that.”
Cook says if someone asks for FaceTime records, Apple can’t supply it. And iMessage is now further encrypted too, he says.
Baker now asking about privacy and security. Cook is giving his well-rehearsed speech about how Apple is a different kind of company that keeps as little of your data around as possible.
“There’s a logjam in Washington,” Tim Cook says. This is because lobbyists have been putting their wood into logs.
Cook is now defending Apple’s tax payments, saying it pays its fair share. “We need a comprehensive tax reform,” he says. “Anybody who has a corporation knows this is a mess.”
Well we’ve talked about Carl Icanh now for five minutes, which is six minutes more than any of us were hoping for.
Cook says he agrees with Carl Icahn on a couple of things — yes, Apple is undervalued. And yes, Apple product and strategy is great. “The only thing if there’s been any disconnect is over the amount (of the buyback).” “I think we’re doing the right thing there.”
Baker asks why Apple isn’t valued any higher, and whether they’ll do any more stock buybacks. Cook is like, look, we’re buying back $130 billion, what do you want from us.
Still, no takers!
Cook now asking the crowd which Windows OEM they want to buy. The great thing about the WSJD audience is that many people here could actually buy several Windows OEMs
Tim Cook was trying to get Gerry Baker to say which Windows OEM he would buy and he was like “Dell?” And it was AWESOME
“I’d rather own a business that’s innovative, that’s pushing the envelope, that people are using.” Cook’s voice is so impassioned here. He loves this stuff.
That is the sickest burn of the night by a considerable margin
“Would you rather own the Macintosh business or any of the Windows OEMs?” — Tim Cook
This is an ancient debate and I find it very boring.
“When you look at the fragmentation on Android, it’s far better to put your wood behind an iOS arrow and subsequently port to Android. And many people do that.”
Guys, this raises the important question — where are you putting your wood?
Makes you think.
If you sum up everyone else in contactless payments, Apple is already No. 1 — “more than the total of all the other guys, Cook says. “And we’ve only been at it a week. I feel fantastic.”
“We’re just getting started, but the early ramp looks fantastic. And I”m getting flooded with emails from customers. It’s sort of that ‘ahh’ moment — you use the phone and it’s all you have to do.”
“I went to the Whole Foods and used it. It’s incredible.”
Gosh I want to know what Tim Cook bought at Whole Foods
Cook says secret of success: easy, private, and secure.
“In the long arc of time you’re only relevant as a merchant if your customers love you,” Cook says. Great summation of Apple’s past decade of success, really.
This is Cook’s way of suggesting that the CVSes of the world will come around eventually.
Baker asks about battery life in the Apple Watch.
“We think you’re going to end up charging it daily,” he says. “Overnight — that’s what we think.”
Cook says they’re still trying to understand usage patterns on the watch. “On the watch, there’s no history,” he says — phones and tablets are much better understood.
“I think given my own experience, and others around it, that you’re going to wind up charging it every day. Because you’re going to use it so much.”
Baker now asks about television. Question obviously planted by analyst Gene Munster, who I assume is here hiding behind a bush.
Cook praises HBO for promising to offer HBO Go as a standalone subscription. “I think they’re thinking of the consumer.”
“If you go beyond content, we’re living in the 1970s,” Cook says of the TV world. Nothing has changed.
He calls the TV market “a time capsule.”
“What we’ll do I don’t want to be so clear on,” Cook says. “But it’s an area of a lot of interest. And I’m optimistic … that there can be something great done in the space.”
Baker wants to ask about “the broader strategic questions for Apple.”
Baker is saying that Apple risks losing market share over time by not opening iOS. “I don’t think all market share is created equal,” Cook says. “I don’t think the analogy to the Mac is a good one.”
Hey, you’re a little early — we’ll be live with Tim Cook here shortly. Stay tuned!
We’re coming to you live today from the Montage Resort in beautiful Laguna Beach, California. It’s Casey Newton here on the liveblog — I’m responsible for the text and the dark, moody photos that you can expect from this outdoor event.
All right, Alibaba’s Jack Ma is taking questions from the audience right now. As soon as he wraps up, Tim Cook should be on. I estimate we’re around 10 minutes away.
What do you hope Cook talks about tonight? I’d love to hear his thoughts on CVS banning Apple Pay to bring forth a dystopian future in which we have to buy our deodorant with QR codes.
Also, if you have something you’d like me to shout at Cook from the audience, tweet me @CaseyNewton. I estimate I can get off one and a half comments before I am tackled by his security retinue.
While we’re waiting, you should know that Jack Ma — CEO of Chinese e-commerce giant Alibaba and the richest man in China — just said he learned to give speeches by watching Whitney Houston in The Bodyguard.So.
What do you think Tim Cook learned from The Bodyguard?
Jack Ma is off the stage. Here comes Tim Cook!
Gerry Baker of the Wall Street Journalstarts the talk by taking his iPhone out of his pocket, saying he doesn’t want it to bend. Jokes!
Baker wants to know: what’s the next major driver of growth for Apple?
Laughing!
Cook talks about the breadth of Apple’s businesses. Its software and services business generates $18 billion a year in revenue, he says.
He says he expects iPhone will generate at least half of Apple’s revenues for the foreseeable future; it’s currently a significant majority of revenues.
He is not answering the question of what the next big driver of growth is — at least, not yet.
He does pause to note that there are a lot of terrible tablets out of there. He doesn’t mention the JooJoo tablet but let’s assume he may have meant that one, because it’s fun to say.
Now Cook mentions the Apple Watch and says, “I think the watch is profound.”
He notes the watch is appealing to fitness and fashion enthusiasts, groups it has never really courted before.
“When you wear something, it has to look really cool. It can’t be geeky. It has to say something about you.”
Baker asks about CVS banning Apple Pay so it can bring forth its dystopian QR code future. “I think it’s a skirmish,” Cook says. In first 72 hours, Apple activated 1 million cards.
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